How do we save the youth? With a tricked-out website!
It’s late, and I should go to bed. (Big day tomorrow, hanging out with the family!) But not before I quickly share this blog post from eJewishPhilanthropy which just caught my eye:
“BBYO – Writing the Playbook for Jewish Engagement”
Starting in 2002 when it became independent of B’nai B’rith and recommitted itself to engage Jewish teens in ways that were relevant to them, BBYO created a powerful model of online and real time connection that offers lessons for every Jewish organization. Whether your constituency is seniors, 40-somethings or young families, BBYO has developed a playbook for how to marry new technology tools with traditional ones and give teens the social connections they seek, the traditions we all want them to embrace and the ability to personalize and shape their Jewish world is ways that will last a lifetime.
Intrigued? Read the rest of the post here.
Now I dearly wish that Bnei Akiva – the religious Zionist youth group where I was an active member for over a decade – had the know-how and the wherewithall to follow BBYO’s lead. Sadly, BA is Zionist almost to a fault. After all, you’re not really Zionist unless you’re just as disorganized as a real Israeli organization! (This, of course, is said out of love, and with a healthy dose of good humor.)
